Skip to content
· Est. MMXXI ·
A Boutique Registered Investment Adviser
Fee-Only · Fiduciary · Ponte Vedra, FL
· The team

Three people. No layers.

You won't be handed off. The people who decide your plan are the people you'll talk to — and the people whose names are on the record.

Engraved portrait of Michael McAlpin
CFP® 20 yrs · Planning Founder · 2021 Jacksonville, FL
· i · Managing Partner & Chief Compliance Officer

Michael McAlpin

CERTIFIED FINANCIAL PLANNER™

Michael founded Intellicapital in 2021 after two decades in financial planning, most recently as a Vice President and Financial Planning Consultant at Fidelity Investments in Jacksonville, Florida, from 2001 to 2021. He left to build the firm he'd been describing for years — one where the proof of fiduciary loyalty is kept standing, not reconstructed under examination.

He carries the firm's dual responsibility: leading the practice as Managing Partner and owning its compliance record as Chief Compliance Officer. He also designed and wrote BAFAos — the firm's operating system of record — himself. Every material decision the firm makes ultimately answers to the standard he set on day one.

· ii · Managing Partner

Robert Fremont

Investment Adviser Representative

Rob is the firm's other licensed adviser and a Managing Partner. He carries household relationships and the investment discipline behind every folio — translating each family's plan of record into a portfolio that serves it, and keeping that portfolio honest between reviews.

Where Michael holds the firm's compliance conscience, Rob holds its investment conviction: the belief that a portfolio is a set of decisions, each one owed a reason and a signature.

Engraved portrait of Rob Fremont
Licensed IAR Investments Households
Engraved portrait of Karin Getka
Coordination Planning support Client care
· iii · Wealth Planning Coordinator

Karin Getka

Planning & household coordination

Karin is the connective tissue of the firm — coordinating the planning work and keeping each household's record moving between you, your documents, and the advisers. When a beneficiary form needs refreshing or a folio needs assembling, she's the reason nothing falls through the gap.

She does not provide investment advice; her work is coordination and care — and it's the quiet reason the standard holds at the level of detail where most firms let it slip.

— By design —

Small, on purpose.

A deliberately small firm isn't a stage we're trying to grow out of — it's the design. Three people can hold every household to the same standard because no household is ever more than one conversation from the person actually deciding.

— Begin —

Meet the people who'd hold your record.

No associate, no call center. Book a conversation and you'll be talking to a principal from the first minute.

Book a Call  →